Users will soon have a fresh option that enables them to lessen the quantity of AI-made content appearing in their feeds. This move comes as the service announced that it presently contains more than 1 thousand million content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the next few weeks before a full-scale release. This advancement coincides with a surge in content created by AI, fueled by new AI video creators.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the fastest-growing channels on a popular video site exclusively feature clips produced artificially. A large amount of this material is considered “AI slop”, a label for substandard, bulk-generated content that is typically nonsensical or dreamlike.
Based on user feedback that many people like content created using AI tools, from AI artwork to informative clips, and we want to give people the ability to adjust the amount of that, based on their own likes,” said a platform representative.
Scale of AI Content
The platform shared that there are now 1.3bn videos on its service labeled as made with AI. Collectively, over 100 mn media items are submitted to the platform daily, making AI content a minor portion of its overall inventory.
User Control Features
Viewers will be capable of decrease or raise the volume of AI-generated videos they watch by opening the content preference feature in the platform and selecting “AI-generated content”. Additional categories that currently be adjusted under the filter include current affairs, style, aesthetics, and movement.
Content Labeling and Policies
The platform’s guidelines mandate users to tag “realistic” AI-generated content, and it forbids malicious AI impersonations of public figures or emergencies. Any realistic AI video that is not labeled can be deleted under its user guidelines.
In addition, the platform will from now on apply an “AI-made” watermark to content created with its proprietary AI systems, or detected by an collaborative effort for spotting content made by AI. This step is intended to stop users from seeking to circumvent the labeling process.
Educational Initiatives
TikTok is also introducing a two million dollar AI literacy fund for experts and groups to develop informative material about ethical AI use. This initiative will benefit non-profit groups focused on training coding and technology.
Moderation Strategy
TikTok has justified its moderation strategy, during discussion over intentions to make redundant a large number of review team members in Britain. It is planning to eliminate a significant number of roles in its content moderation department in the UK capital, with trade unions and online safety experts expressing worry that people are being substituted by AI moderation.
A trust and safety lead clarified that staff-based oversight would remain essential, but AI can shield workers by filtering out the most graphic content before it gets reviewed by humans. The platform announced a notable drop in disturbing and violent content handled by human moderators over the past year due to the use of its automated systems.
“We think that it’s essential to integrate people and machines to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we also think it’s extremely critical to limit contact with unsafe media as swiftly, which is where a extensive automated help is proving valuable process content quickly.”
